The company
has been very proactive in the area of partnering
and licensing. To date, the company has completed
agreements with six key partners: Alkem Laboratories,
Union Springs Pharmaceuticals, Innovacyn, OroScience,
China Bao Tai and Bayer Animal Health. As well,
discussions continue with a number of prospective
partners for the licensing of Microcyn in multiple
applications.
Alkem Laboratories:
In 2006, Alkem Laboratories,
one of India’s top 10 pharmaceutical companies,
licensed the rights to the Microcyn Technology
in India for use in wound care. Alkem has an
impressive track record of building major brands
with doctors and consumers. Alkem has commercialized
its Microcyn wound care product under the brand
name Oxum, its launch being the premier marketing
event for Alkem in 2006.
Union
Springs Pharmaceuticals :
In June of 2007, Oculus
entered into an exclusive licensing agreement
with Union Springs Pharmaceuticals, under which
Oculus licensed rights to its Microcyn® Technology
for use in an over-the-counter first responder “pen-like” applicator
intended for use by police, fire, military, emergency
medical personnel, healthcare providers, homeland
security personnel and consumers.
MyClyns™ is a topical post-exposure protection
device that provides for a versatile, convenient
and readily accessible first response spray.
Most recently, Union Springs introduced a consumer
over-the-counter version of the MyClyns product
with a national television advertising campaign,
while making the product nationally available
on retail shelves including CVS, Duane Reade,
Kroger and many other outlets.
Innovacyn:
In early 2009, Oculus
entered into a revenue-sharing partnership with
Innovacyn (previously VetCure, Inc) for North
American rights to the Vetericyn animal healthcare
products. Innovacyn has demonstrated a real understanding
of the animal healthcare market, including equine
and companion animals, and has been most successful
in promoting to the horse and cattle audience
via a national advertising campaign on RFD-TV
for rural America, and most recently a very compelling
promotional effort with Cesar Millan of Dog Whisperer
fame to reach the companion animal owners. In
late 2009, Oculus announced that it had entered
into a partnership with Innovacyn for the non-exclusive
rights to market Microcyn-based skin and wound
care over-the-counter products in the United
States and Canada.
OroScience:
In July 2009, Oculus granted exclusive
rights to OroScience, Inc. to market Microcyn-based
oral products in the U.S., Canada and European
professional dental and oral care markets while
providing Oculus a significant percentage of
those revenues. OroScience is applying for its
first two FDA 510(k) clearances for an oral Microcyn
rinse and a Microcyn HydroGel for mucositis in
early 2010.
China Bao Tai:
In April of 2007, Oculus
entered into an exclusive distribution agreement
with China Bao Tai Investment Company, Ltd.,
for the rights to its Microcyn®-based
wound care solution in China. The Microcyn Technology
will be packaged under China Bao Tai’s
private label brand names in China.
China Bao Tai will utilize
various sub-distributors for hospitals, independent
pharmacies and retail pharmacies.
China Bao Tai has completed
two randomized controlled clinical trials of
shelf-stable Microcyn® Technology
in China, a 162-patient burn wound study and
a 35-patient chronic would treatment study. This
trial data was submitted to the Chinese State
Food and Drug Administration (SFDA) in December
2007 and marketing approval was granted by the
agency in March of 2008. Preparations are now
underway for commercialization of the Microcyn
Technology in China.
Bayer
Animal Health:
In June 2008, Oculus entered into agreements
with Bayer Australia Limited and Bayer (Sichuan)
Animal Health Co. Ltd., for development of the
Microcyn Technology for use in the Australian
and Chinese animal health markets respectively.
Upon receipt of necessary regulatory approvals,
Bayer retains right of first negotiation to enter
into a distribution agreement for Oculus’ Vetericyn™ animal
brand (formulated with the Microcyn Technology)
in those countries.
|